I am an assistant professor of Marketing & Analytics at the UCL School of Management. I study digital platforms and online marketplaces, developing and applying methods from causal inference, econometrics, statistics, and machine learning. My research focuses on the causal evaluation of marketplace interventions, policy targeting to enhance data-driven decision-making, and the design of experiments and algorithms to optimize platform operations.
Before joining UCL, I spent two and a half wonderful years as an assistant professor at the Hong Kong University of Science and Technology. In 2022, I was a postdoc at the Stanford Graduate School of Business. Earlier, I worked full-time at Kuaishou Technology (2021–2022) and spent the summers of 2019 and 2020 at Google. In 2021, I completed my MS in Statistics and PhD in Computational and Applied Mathematics at Stanford University, where I was advised by Susan Athey. Before that, I received my BS in mathematics from Peking University (2017).
Estimating Treatment Effects under Recommender Interference: A Structured Neural Networks Approach. [arxiv]
Ruohan Zhan, Shichao Han, Yuchen Hu, Zhenling Jiang.
Extended abstract appeared in ACM Conference on Economics and Computation (EC'24). Working paper.
Personalized Policy Learning through Discrete Experimentation: Theory and Empirical Evidence. [ssrn]
Zhiqi Zhang, Zhiyu Zeng, Ruohan Zhan, Dennis Zhang.
Working paper.
Post-Episodic Reinforcement Learning Inference. [arxiv]
Vasilis Syrgkanis, Ruohan Zhan.
Working paper.
Policy Learning with Adaptively Collected Data. [arxiv, software]
Ruohan Zhan, Zhimei Ren, Susan Athey, Zhengyuan Zhou.
Management Science 70 (8), 5270-5297, 2024.
Confidence intervals for policy evaluation in adaptive experiments. [arxiv, software]
Vitor Hadad, David A. Hirshberg, Ruohan Zhan, Stefan Wager, Susan Athey.
Proceedings of the National Academy of Sciences 118.15, 2021.
Off-Policy Evaluation via Adaptive Weighting with Data from Contextual Bandits. [arxiv, software]
Ruohan Zhan, Vitor Hadad, David A. Hirshberg, Susan Athey.
Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) 2021.
Fragility-aware Classification for Understanding Risk and Improving Generalization. [arxiv]
Chen Yang, Zheng Cui, Daniel Zhuoyu Long, Jin Qi, Ruohan Zhan.
Working paper.
Distributionally Robust Policy Learning under Concept Drifts. [arxiv]
Jingyuan Wang, Zhimei Ren, Ruohan Zhan, Zhengyuan Zhou.
International Conference on Machine Learning (ICML) 2025.
Statistical Properties of Robust Satisficing. [arxiv]
Zhiyi Li, Yunbei Xu, Ruohan Zhan.
International Conference on Machine Learning (ICML) 2024.
Adaptively Learning to Select-Rank in Online Platforms. [arxiv]
Jingyuan Wang, Perry Dong, Ying Jin, Ruohan Zhan, Zhengyuan Zhou.
International Conference on Machine Learning (ICML) 2024.
Proportional Response: Contextual Bandits for Simple and Cumulative Regret Minimization. [arxiv]
Sanath Kumar Krishnamurthy, Ruohan Zhan, Susan Athey, Emma Brunskill.
Conference on Neural Information Processing Systems (NeurIPS) 2023.
Fragility Index: A New Approach for Binary Classification. [pdf]
Chen Yang, Ziqiang Zhang, Bo Cao, Zheng Cui, Bin Hu, Tong Li, Daniel Zhuoyu Long, Jin Qi, Feng Wang, Ruohan Zhan.
Proceedings of the 29th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) 2023.
ResAct: Reinforcing Long-term Engagement in Sequential Recommendation with Residual Actor. [arxiv]
Wanqi Xue, Qingpeng Cai, Ruohan Zhan, Dong Zheng, Peng Jiang, Kun Gai, Bo An.
International Conference on Learning Representations (ICLR) 2023.
Two-Stage Constrained Actor-Critic for Short Video Recommendation. [arxiv]
Qingpeng Cai, Zhenghai Xue, Chi Zhang, Wanqi Xue, Shuchang Liu, Ruohan Zhan, Xueliang Wang, Tianyou Zuo, Wentao Xie, Dong Zheng, Peng Jiang, Kun Gai.
Proceedings of the Web Conference (WWW) 2023.
Deconfounding Duration Bias in Watch-time Prediction for Video Recommendation. [arxiv]
Ruohan Zhan, Changhua Pei, Qiang Su, Jianfeng Wen, Xueliang Wang, Guanyu Mu, Dong Zheng, Peng Jiang.
Proceedings of the 28th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD) 2022.
Towards Content Provider Aware Recommender Systems: A Simulation Study on the Interplay between User and Provider Utilities. [arxiv, software]
Ruohan Zhan, Konstantina Christakopoulou, Ya Le, Jayden Ooi, Martin Mladenov, Alex Beutel, Craig Boutilier, Ed Chi, Minmin Chen.
Proceedings of the Web Conference (WWW) 2021.
Distortion Agnostic Deep Watermarking.
[paper]
Xiyang Luo, Ruohan Zhan, Huiwen Chang, Feng Yang, Peyman Milanfar.
Proceedings of the IEEE/CVF Conference on Computer Vision and Pattern Recognition (CVPR) 2020.
Machine learning for cardiac ultrasound time series data.
[paper]
Baichuan Yuan, Sathya R Chitturi, Geoffrey Iyer, Nuoyu Li, Xiaochuan Xu, Ruohan Zhan, Rafael Llerena, Jesse T Yen, Andrea L Bertozzi.
Medical Imaging: Biomedical applications in molecular, structural, and functional imaging (SPIE) 2017.
CT image reconstruction by spatial-radon domain data-driven tight frame regularization.
[arxiv]
Ruohan Zhan, Bin Dong.
SIAM Journal on Imaging Sciences 9 (3), 1063-1083, 2016.
IEDA3560: Predictive Analytics.
This course focuses on how companies identify, evaluate, and capture decision analytic opportunities to create value. It covers both foundational analytical methods and real-world corporate case studies. Topics include using data to generate insights and develop predictive capabilities through techniques such as machine learning, data mining, and forecasting. The course also introduces optimization methods to support decision-making in complex environments with numerous alternatives and business constraints. By the end of the course, students will be equipped to recognize opportunities where decision analytics can enhance performance and inform strategic decisions.
IEDA4000D: Introduction to Causal Inference.
This course introduces the fundamental concepts and statistical methods used in causal inference. Understanding causal relationships is essential in fields such as economics, digital marketing, healthcare, and policy evaluation. Students will learn how to evaluate the impact of interventions—such as a new product design on user experience, a price change on sales, or a welfare incentive on employee performance. The course equips students with core tools for estimating causal effects and conducting hypothesis tests using both experimental and observational data. Students will also gain hands-on experience working with real-world datasets. Special topics may include A/B testing on digital platforms and recent advances that integrate causal inference with machine learning.